We built this because we needed it ourselves.

When my wife's mother was diagnosed with early stage Alzheimer's, our family did what most families do. We panicked. We searched. We found confusing government websites, conflicting advice, and a system that seemed designed to be impossible to navigate on your own.

We eventually paid a firm $15,000 to help us figure it out. They were good. But we kept thinking: why does this cost $15,000? The information exists. The facility ratings are public. The Medicare rules are documented. The Medicaid thresholds are published by every state. Nobody had just put it all together in one place, explained it clearly, and charged a fair price for it.

So we built that place.

My Parents Plan gives every family access to the same guidance that used to cost $15,000. We show you every facility, not just the ones that pay us. We explain your benefits eligibility in plain English. We walk you through the decisions in the right order. And we never take a referral fee from anyone.

Because your parent deserves better than a system that profits from your confusion.